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Reaching new heights together
Dear Russell,
It's a big day here at Alaska—monumental, in fact. Today, our acquisition of Virgin America is official, and we have joined forces to become the fifth-largest airline in the country. We're excited to share the news with you, along with our heartfelt thanks for being by our side as we spread our wings and significantly grow our route network, particularly in California.
We are now operating an expanded route network of nearly 1,200 daily departures to 118 destinations across the United States, Mexico, Canada, Costa Rica, and Cuba—this represents almost one departure per minute! With hubs in Anchorage, Seattle, Portland, San Francisco, and Los Angeles, we now offer the most non-stop West Coast departures of any airline, giving 50 million flyers more options every time they travel.
Today represents the start of the next leg in our journey, one that will be filled with new destinations, expanded benefits, and a continued dedication to what makes Alaska great, including our top-ranked loyalty program and award-winning customer service.
Starting Monday, December 19, you will be able to:
1.  Earn Alaska miles on Virgin America flights.
•  Earn miles on more flights across the U.S., including five times as many daily flights between the West Coast and New York.
•  For our California customers, you'll have double the daily flights from the Bay Area and LAX and nearly double the flight options within California.
2.  Book Virgin America flights on alaskaair.com.
3.  Receive priority check-in and boarding when flying on Virgin America for Mileage Plan™ MVP, Gold, and Gold 75K members.
Effective Monday, January 9, Mileage Plan members will be able to use miles for award travel on Virgin America.
While there are many exciting changes, some important things will stay the same. This acquisition doesn't affect existing reservations or your Mileage Plan balances. And, you'll continue to earn miles with our global partners. Best of all, you'll still enjoy the low fares and friendly service that both Alaska and Virgin America are known for.
From all of us at Alaska Airlines, we sincerely thank you for your continued support, and we look forward to the great things that are on the horizon.
Brad Tilden
Brad Tilden
CEO, Alaska Airlines
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